What is Affiliate Marketing?
With the emergence of search engines in the last decade, the internet has become a massive e-commerce and vital information machine. Website administrators create valuable content and provide tremendous benefits to their visitors, and they want to be compensated for their hard work. Early forms of online advertising like CPM and CPT (Cost Per Mille and Cost Per Thousand) or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing. The “cost per thousand advertising impressions” metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful for comparing the relative efficiency of various advertising opportunities or media and in evaluating the overall costs of advertising campaigns.
What is an Advertiser:
In the affiliate network marketing world, an advertiser is the company selling the product like toys, vape products, electronic cigarette devices, medical marijuana, plane tickets, consumer electronics, or an advertiser could also be selling services such as insurance policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your online business.
What is a Publisher:
A publisher is an individual, user forum or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, than provide the publisher with creative – in the form of links, banner or text ads – that the publisher incorporates into their website.
The final component that completes the affiliate relationship triangle is the consumer that makes the purchase of goods or services. With Vapetek’s Affiliate marketing network the consumer is typically a vapor and medical marijuana user. The consumer is the one who actually sees the ad displayed by the publisher and then makes an action by either by clicking a link or by submitting their information via a form that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion.
How Does The Vapetek Affiliate Marketing Program Work?
Let's face it... Technology, especially the internet, can be pretty daunting to try to grasp, and with terms like malware, cursor and spam, it also seems pretty dangerous. Affiliate marketing relies on an innocuous technology called a cookie.
A cookie is a technology that works with web browsers to store information like user preferences, login or registration information, and shopping cart contents. Have you ever opted-in to have a website "remember" your password and username for one of your online accounts? That's a cookie. Ever notice while searching the web for "travel deals" and you suddenly start seeing travel display banners on other websites? Those ads are appearing for you because of a cookie.
In affiliate marketing, one task that cookies manage is to remember the link or banner ad the visitor to a website clicks on. Cookies can also store the date and time of the click, they can even be used to remember what kind of websites or content you like most. There are many different types of web cookies and uses, but the kind of cookie affiliate marketing relies on is called a first-party cookie.
When a user visits a publisher's website and clicks an advertiser's creative ad, the visitor's browser receives the tracking cookie that identifies the advertiser, the publisher, the specific creative and commission amount. This data is stored within the link information in what are called "parameters" and can include even more anonymous data used for attribution.